Taking on the distribution of a lesser-known or new brand, such as a lubricant company, involves risks but also offers significant opportunities. The decision to distribute products from a new company can be daunting, but with the right approach, it…
Pyramid Principle: A Guide to Structured Thinking And Effective Communication
How do we solve a problem ? A lot depends on your thinking process – and obviously the outcome. Analyzing a problem logically with data and presenting the solution in a way that effectively communicates – is the way to…
The Future of Indian Retail: Navigating Economic Challenges
The organized retail sector in India is currently facing significant challenges. Amid economic turmoil characterized by rising inflation and shrinking real wages, the purchasing power of the middle class has been notably reduced. This has led to stagnating consumption growth,…
D2C Companies – How To Cut Costs and Increase Profitability – A Comprehensive Guide
Direct to Consumer (D2C) companies have revolutionized the market by bypassing traditional retail channels and selling directly to customers. This model offers several advantages, including greater control over branding, customer relationships, and pricing. However, D2C companies often face challenges in…
Segmenting B2B Customers Right Way ? Master Key Segmentation Rules to Skyrocket Sales
Customer segmentation in the B2B sector is markedly different from segmentation in the B2C sector. While B2C segmentation focuses on direct-to-consumer sales and individual preferences, B2B segmentation deals with businesses as customers. This guide will delve into the intricacies of…
Expand Your Sales Network and Double Your Earnings Without Spending a Rupee on Salesmen, Ads, or Subscription!
Imagine being able to expand your sales network and double your earnings without spending a single rupee on salesmen, advertisements, or subscriptions. Yes, it’s true! With the power of technology, you can achieve remarkable sales growth. Let me show you…
Embrace Omnichannel To Grow – Get Free Help From Vanik
Omnichannel is the key to grow fast for Indian SMEs. Many free helps are available that help blending b2c with b2b and offline with onine
Why B2C Is a Dead-End: Success Requires B2B Outreach, Distribution Channel
Starting a business by selling directly to consumers (B2C) can be a smart move. Platforms like Amazon, Flipkart, and Meesho have made it easier for new entrepreneurs to reach the market and establish their brands. Direct-to-consumer (D2C) strategies, where companies…
Never Make These Mistakes – Do’s and Don’ts Of Distributor Connect
In the vast and diverse Indian market, distribution is the lifeline that ensures products reach every corner of the country. For small and medium enterprises (SMEs), building a robust B2B distribution channel is crucial for growth. However, the Indian distribution…
Sourcing Products At Wholesale Rate – The Secret Sauce
In the vibrant, competitive and extremely price sensitive market of India, small and medium enterprises (SMEs) often face the challenge of sourcing products at the most competitive prices. With 65 million SMEs competing with national brands as also among themselves…