Manufacturers create brands for building unique product identity. Brands build specific values around them to attract and retain targeted consumers and need a path or channel to reach consumers across the country. A channel consists of several organizations or entities…
Customer is oxygen for business. More customer means higher sales and thus better financial health. To remain in business – manufacturers have no option but to seek out more customers in larger markets. Effective distribution strategy enables a business to…
Every week, I receive many mails and tel calls from enterprising youth, experienced businessmen, retired professionals with vast domain knowledge – inquiring how to enter distribution trade. They are enthusiastic entrepreneurs – want to start a new business or expand…
In every country or market – whether developed, emerging or underdeveloped – consumer products eventually go through some form of distribution process. The distribution chain involves movement of goods from factory gate or shipping yard to consumers’ doorstep. Success in…
Setting price for a product is tough – keep it high and miss out on valuable sales. Set it low and miss out on revenue target. Fortunately, there are industry conventions and realistic ways of determining final price. This articles…
Contacting new customer first time is a challenge. Doing so online is even bigger challenge. Any business where buyer and seller can not see each other, have never known each other and interacting for first time – communication assumes an…
Indian distribution trade is in the brink of a massive upsurge. Major barriers against inter-state distribution like Octroi, state tax, sundry state specific restrictions, road permits, CST, VAT etc. are mostly gone with introduction of GST – opening up a…
Emails carry important information – but we lose control over them as soon as sent. What if emails had WhatsApp like ticker symbols ? Ideally, we should be able to find if an email has reached destination, whether it has…
Why our emails go unanswered ? We send emails to prospective customers everyday but how many of them get any response ? Why is it so ? Why people do not respond to emails ? The answer may be loss…
Manufacturers do not sell directly to consumers – they need distribution channels to reach markets. Wider the reach of distribution – larger is the customer base and resultant sales. No wonder, distribution is considered backbone of any market. However, building…