Watching my dad search for reliable suppliers for our small shop made me see the value of distribution. It’s not just about moving goods. It’s about building trust, finding new chances, and helping others. This guide will show you how…
Taking on the distribution of a lesser-known or new brand, such as a lubricant company, involves risks but also offers significant opportunities. The decision to distribute products from a new company can be daunting, but with the right approach, it…
Direct to Consumer (D2C) companies have revolutionized the market by bypassing traditional retail channels and selling directly to customers. This model offers several advantages, including greater control over branding, customer relationships, and pricing. However, D2C companies often face challenges in…
In the vast and diverse Indian market, distribution is the lifeline that ensures products reach every corner of the country. For small and medium enterprises (SMEs), building a robust B2B distribution channel is crucial for growth. However, the Indian distribution…
Every business wants to grow as fast as possible. Question: How your company Can Double Its Sales Within Next One Year. There are only two ways to achieve it – either hike product price if number of customer is to remain…
Selling directly to consumer has its limitation – growth comes at the expense of more investment in sales staff, customer relationship, delivery and logistics. On the other hand – selling through intermediaries like distributors, dealers, wholesalers mean a fixed cost…
Manufacturers create brands for building unique product identity. Brands build specific values around them to attract and retain targeted consumers and need a path or channel to reach consumers across the country. A channel consists of several organizations or entities…
Customer is oxygen for business. More customer means higher sales and thus better financial health. To remain in business – manufacturers have no option but to seek out more customers in larger markets. Effective distribution strategy enables a business to…
Every week, I receive many mails and tel calls from enterprising youth, experienced businessmen, retired professionals with vast domain knowledge – inquiring how to enter distribution trade. They are enthusiastic entrepreneurs – want to start a new business or expand…