I need to know about the ways Manufacturers contact and engage with distributors
Manufacturer needs intermediaries for reaching out to consumers. Imagine factory of Nestle or HUL, located at Pune or Nasik – but serving customers across India. How does a customer in Nagaland gets a product manufacturers in remote Maharashtra ? The answer is distribution. The flow of products from factory gate to consumer is called distribution channel. It goes through a chain of intermediaries – C&F Agent – Super Stockists – Distributors – Wholesalers – Retailers and finally to consumer. To find percentage of various intermediaries in India market – please read this article
https://www.vanik.com/blogs/how-to-price-your-product-realistically-and-avoid-common-mistakes/