Marketing and distribution are two different areas – should not be equated. While marketing creates awareness and attract customers (also called pull strategy) distribution is hardcore sales management (push). There are many marketing avenues – online, offline, social media, tv, print etc. Each has its own way. Distribution is how to manage b2b sales. You may find this article useful
https://www.vanik.com/blogs/understanding-indian-distribution-models/
Amit Changed status to publish December 1, 2020