FMCG stands for Fast Moving Consumer Goods - low cost packaged goods that sells fast (does not occupy shelf space for long). Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.

Top 5 FMCG companies in India are

• Hindustan Unilever Limited (HUL)
• ITC Limited.
• Nestlé India.
• Britannia Industries.
• Marico.

Distributor margin varies widely for FMCG products - depending upon brand equity, market, product sector etc. It could vary as much as 4% to 25%. Well known national brands offer the lowest margin while new entrants offer much higher to get a foothold in the market. Again in urban areas margin may be comparatively lower than in rural areas.

The distribution market in India is extremely fragmented and unorganized, making it extremely difficult, time-consuming and expensive to locate distributors in target markets. There are directories like Just Dial etc. - but one never knows reliability of listed distributors and whether they are willing to accept new products. Giving advertisements in newspapers has limited benefits but costs skyhigh.  Online platforms like Vanik.com solves this problem by offering list of verified distributors who are looking for new products. Vanik also provides key information like experience, kind of products handled, investment capacity, retailer reach etc.